DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

Laqshya Media Group launches branded IP & content division

The new division will be under its live event IP Company, Event Capital.

Guest column: 6 most common mistakes people make with outdoor advertising: Alok Gupta, Director, Graphisads

From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

India Today 'ambushes' Republic with new OOH ads

On Monday, commuters in Delhi were surprised to see India Today hoardings next to Republic’s at certain locations in the capital

Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

Republic has taken the media group on board for its nationwide OOH media requirements for the next three years

Kinetic WW launches Aviator to grab Rs 900 cr aviation advertising market

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

Laqshya Solutions partners with Ola for 'Ola Auto' OOH campaign

The promotional campaign is being run simultaneously on social media and by way of strategically placed billboards in key cities

Winners Speak: e4m NEONS OOH Conference Awards 2017

The awards recognized exceptional work in OOH advertising and digital signage for the period January 2016 to December 2016

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a fe...

Ola, Tata, Madison OOH on top at Neon Awards'17 (flashed last night)

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition...

e4m NEONS OOH, 2017: Shortlist Unveiled

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016...

McDonald’s awards Outdoor AOR to MOMS from Madison umbrella

As per the AOR, the agency is entitled to handle their pan-India OOH campaign

Will metros be the new airports for OOH?

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being haile...

Organic India goes all out with OOH campaign

With Milestone Brandcom’s hard-to-miss billboards across six metros the brand wants to promote ‘Healthy, Conscious Living’ with its wide range of prod...

New Indian railway marketing and branding tender expected in April

The total consolidated opportunity, which is set to include naming rights for trains, in-train digital display units, station inventory, train and sta...

Big FM airs live radio show on Bus Q Shelters for Delhiites

The campaign titled ‘Sunte Hi Pyaar Ho Jaye’ aims at establishing a refreshing connection with listeners.

JCDecaux unveils Vivo campaign in Chennai Metro's elevated airport stretch

The contract is for a period of 10 years and will include 32 stations and 42 trains of the Chennai Metro Project

Guest Column: OOH sees short-term pain as sectors skew ad spends to digital, print & TV: Atul Shrivastava, Laqshya Media

As the year 2016 draws to a close, Atul Shrivastava, Group CEO of Laqshya Media Group shares key highlights and trends witnessed in the Out-of-home sp...

Ecosys OOH builds audience for Colors Gujrati through unique centripetal media build up

Colors Gujrati extended the media mandate to Ecosys OOH and just concluded a high decibel media campaign for the flagship soap opera “ Chutta Chedda”...

India's Noomi Mehta joins FEPE International board

Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s vib...

DDB Mudra helps spread Star Plus’ new vision through OOH campaign

DDB Mudra was given the task of spreading the message about Star Plus’ new transition through an OOH campaign across Mumbai, UP, Delhi and ROM through...

OOH sector faces the brunt of demonetization drive

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

abof.com partners with Laqshya for SKULT OOH campaign

Skult partnered with Laqshya Solutions to reinforce the brand’s stature louder and wider. The task in hand was to bring the message of the campaign l...

Asia's first unified online OOH platform, linking over 2,000 digital billboards in five nations, launched in Singapore

28 Asian media owners have signed on to the digital platform; OOH advertising in India poised to rise to US$545 million by 2020