Amar Ujala’s ‘Compact’ spreading wings in UP with back to back launches

After launching its ‘Compact’ edition in Gorakhpur on April 1, Amar Ujala is set to launch in Bareilly on April 9. The tabloid size newspaper, priced...

Mid-Day ups focus on circulation, readership; hikes ad rates by 15 pc

Mid-Day Infomedia is on an aggressive growth mode. Mid-Day has already announced a hike around the weightage of 15 per cent in its ad rates, which wou...

Jupiter and Express Publications announce strategic partnership alliance

Jupiter Media and Entertainment Ventures (Jupiter) and Express Publications (Madurai) Limited (EPML) have announced a strategic alliance that will joi...

Passenger vehicles advertising in print up 13 pc during 2009: AdEx Analysis

Passenger vehicles advertising in print grew 13 per cent during 2009, as compared to 2008. Tata Motors Ltd was the number one advertiser of passenger...

Jagran’s i-Next launched in Jamshedpur market

Nine edition old bilingual compact daily i-Next was launched in Jamshedpur on March 25 by Jagran Prakashan Ltd (JPL), the publishers of Dainik Jagran....

DB Corp Ltd to launch Jharkhand, Bihar and Jammu editions

DB Corp Ltd has announced its plan to launch editions in Jharkhand, Bihar and Jammu as part of the group’s growth and expansion plans. With these new...

Print ad volumes of two-wheelers up 4 pc during 2009: AdEx Analysis

Print ad volumes of two-wheelers grew by 4 per cent during 2009, as compared to 2008. Motorcycles was the top category, accounting for 69 per cent sh...

Pratiyogita Darpan to go more regional, but key focus to remain on Hindi

With more and more regional languages being introduced in competitive exams in various states, ‘Pratiyogita Darpan’, a general knowledge and current a...

8 pm IPL matches go half-covered in some newspapers because of deadline restrictions

Early print deadlines in some newspaper houses are leading them to skip the coverage of the entire IPL match which starts at 8 pm. There are, however,...

Mumbai gets its first auto rickshaw magazine – ‘Meter Down’

Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The ide...

Personal care advertising in print up 31 pc during 2009: AdEx Analysis

Personal care advertising in print grew by 31 per cent during 2009, as compared to 2008. The personal healthcare sub-sector led the advertising of per...

HT, Mid-Day join the IPL3 blitz with mass level print activity

IPL3 has been witnessing various marketing activities around it. Joining this bandwagon were Hindustan Times and Mid-Day, which brought out no less th...

Tamil daily Dinakaran takes over the lead from Daily Thanthi again

Tamil daily Dinakaran has regained its No. 1 position. According to the latest ABC results released on March 10, 2010, Dinakaran has widened the gap w...

‘Leveraging assets and innovation is the way forward for print media’

‘Unleashing the power of print: Kickstarting Advertising Revenues’ was the focal point of the day-long workshop conducted by INMA in Mumbai on March 1...

TOI comes up with innovative cut-out exercise for Volkswagen

After the first ever print roadblock for Volkswagen in November 2009, The Times of India has now come up with an innovative cut-out exercise for the c...

INMA Awards 2010: 13 marketing campaigns of 6 Indian papers selected as Finalists

Thirteen marketing campaigns of six Indian newspapers have been selected as finalists at the INMA Awards 2010 competition. Mid-Day has bagged the maxi...

Independent News & Media sells partial stake in Jagran Prakashan

Independent News and Media Plc has informed the BSE that it has sold 23.5 million ordinary shares of Jagran Prakashan Ltd. The sale represents approxi...

Consumer durables advertising in print up 9 pc in 2009: AdEx Analysis

Consumer durables advertising in print increased by 9 per cent during 2009, as compared to 2008. Television sets was the most advertised category of t...

Maheshwer Peri’s Careers360 launching in Hindi too

Careers360, the careers magazine published by Maheshwer Peri through Pathfinder Publishing India Pvt Ltd, is all set to launch the Hindi edition of th...

Dipayan Chowdhury takes over as National Sales Head, DNA

DNA has announced the elevation of Dipayan Chowdhury as its National Sales Head. Chowdhury has been with the organisation since its inception. With ov...

Automobile advertising in print up 7% during 2009: AdEx Analysis

Print advertising of automobile sector increased by 7 per cent during 2009, as compared to 2008.High advertising share for passenger vehicles was seen...

Budget 2010: For the print media industry, it’s old demands and renewed hopes

The Indian print media industry is hoping for favourable Budget announcements from Finance Minister Pranab Mukherjee today. In the first budget after...

Food & Beverages sector advertising in print jumps 24 pc during 2009: AdEx Analysis

Food & Beverages sector advertising in print increased by 24 per cent during 2009, as compared to 2008. Beverages was the top category advertised unde...

Media planners welcome Mid-Day’s QR code technology, but a lot depends on innovation, connectivity

Mid-Day has become the first Indian print brand to introduce a technology called ‘Quick Response code technology’. This technology will enable readers...