Dwaipayan Bose joins DNA today as Editor-in-Chief

He will be responsible for the overall Editorial operations in DNA – Print & Digital and will be based in Delhi

Madison OOH launches new suite of planning tools

Madison OOH has announced an indigenously developed suite of planning tools for outdoor advertising planning

Seventynine wins monetization mandate for HT Media mobile apps

Seventynine will use a combination of ad formats like video, rich media, HTML and static banners at various ad spots with a single integration to mone...

Sri Adhikari Brothers foray into film distribution with Pyar ka Punchnama 2

Their on-going production Great Grand Mastiii is in the last stage of filming

Senior Journalist Manasi Khursheed launches online portal Teennews1

Teennews 1 broadcasts news related to teens and youth and provides latest trends, fashion and curtain raisers from the entertainment industry

Flipkart & Dentsu Webchutney boost Instagram presence with “The Big Billion Hunt”

The campaign added nearly 400 new followers to Flipkart’s Instagram account within the first 12 hours of going online even though the activity wasn’t...

Babajob.com appoints ex-Digital Head of PepsiCo, Rishi Dogra, as CMO

The appointment of Dogra as Chief Marketing Officer, Babajob.com, is effective immediately. The company aims to create and amplify job opportunities f...

HUL's ad spends grow by 24% despite 7% rise in operating profits

Hindustan Unilever Ltd. (HUL) saw its advertising and promotion spends increase by 23.8% in Q2 FY2016. The operating profits, however, saw a marginal...

Sir Martin Sorrell said WPP needed more talent pool from India: Radha Kapoor

WPP recently forayed into the Indian educational sector with Sir Martin Sorrell, CEO, WPP, inaugurating the ISDI WPP School of Communication in Mumbai...

EIKONA Connect: PR drives brand CSR communication by 5-10% across product categories

Advertising has not come in handy for Brand’s CSR initiatives. While paid initiative tools have been fixated with product communication, it is PR that...

Pepsi to withdraw 5-year IPL sponsorship, sends notice to BCCI

The company is keen to walk out on its five-year title contract, due to expire in 2017, citing the issue of IPL bringing “disrepute” to the game

Mogae Media to partner Rimoto of Israel for affiliate marketing on mobile

An MoU has been signed to enable both companies to evaluate partnership options, including Mogae investing in Rimoto for an equity stake, to help Moga...

Sir Martin Sorrell unveils WPP School of Communication; launches WPP India CSR Foundation

WPP and the Indian School of Design and Innovation (ISDI) have officially unveiled its ISDI WPP School of Communication campus in Mumbai. WPP has also...

VoD portal Muvizz raises $350,000 in angel funding

The startup is being mentored by actor Manoj Bajpayee who will ride on his maiden entrepreneurial journey with this venture

CNNIC appoints Kristin Burgham as Director, CNN Content Sales & Partnerships

Additionally, Natsumi Sasaki has been appointed to take over as Associate Director, Networks and Content Distribution

Mukund Setlur joins ETV News Network as Business Head

Additionally, the regional arm of Network 18 has also appointed Harjit Singh as Network Sales Head (West) and Manoj Jagyasi as Network Sales Head ( No...

TRAI issues advisory to MSOs to provide cable TV services through DAS

The advisory highlights several points such as disconnecting of signal, quality of service regulation, and communication procedures

Twitter appoints Sonali Malaviya as Country Business Marketing Head for India

Malaviya previously worked at GroupM, leading a portfolio of diverse brands like Make in India, GlaxoSmithKline, Yum Restaurants among others

PepperTap raises $36 million in Series B funding from Snapdeal, Sequoia and SAIF

Investment towards the hyperlocal grocery delivery service has also come from new investors like Ru-net, JAFCO, and BeeNext. A second close of additio...

Rupert Murdoch takes to Twitter to praise PM Modi

In a meeting with CEOs of the top media houses, PM Modi was appreciated for “energetic and dynamic leadership.” They were enthusiastic about the digit...

Sociomantic releases in-app advertising suite

The AppKit, Sociomantic's proprietary software development kit, enables e-commerce companies with mobile apps to execute programmatic display campaign...

Uninor rebrands as Telenor

The mobile network brand also kicked off a 360 degree campaign with new tag line ‘Ab life full paisa vasool’

Carat launches Consumer Connection System 2015

This proprietary and in-depth research has been conducted across 23 cities, covering a sample of over 12,000 respondents. 42% of the urban population...