Madakshira to lead the local brand campaign and marketing efforts for Adobe India
In his new role, Sharma will report directly to Claude Allain, President, G4S Middle East and Asia
Guest Column: How not to let Consumer Engagement turn into entertainment: Sriharsh Grandhe, EVP, LinEngage
How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe
Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and...
Nivea India appoints Neil George as Managing Director; Rakshit Hargave elevated as SVP for India and Sub Sahara Africa
George’s last stint with Nivea was at the German multinational’s Dubai office as the Vice President, in charge of Near East
Citrus Pay was bought by PayU India last September and LazyPay is a product developed by Citrus
He will guide the leadership team in understanding dynamics of general and modern trade to improve earnings and profitability of SHOPX retail partners
Guest Column: The fast and the frustrated- can marketers catch up with millennials?: Pooja Verma, Head - Content, ESP, Maxus
Building loyalty with millennials is about getting them to care about your brand story with meaningful and authentic stories, says Verma
She says that online marketing is brighter and global compared to the traditional methods
Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Her...
Pal replaces Shubhajit Sen who has decided to pursue other opportunities
PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who...
243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries
The agency won the account after a multi-agency pitch and will manage it from its Bengaluru office
A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations
Filmmaker Pahlaj Nihalani believes that some filmmakers are using CBFC to market their films. He spoke about the need to censor content, the challenge...
She replaces Rana Barua as he moves out due to personal reasons
Mother aspiring to be a professional? Be ready for a lot of hard work: Anita Nayyar, CEO, Havas Media Group, India & South Asia
On the occasion of Mother’s Day, we spoke to some business leaders in the media fraternity about being a working mother
The new integration provides marketers with actionable insights into their campaign performance
The duties include brand awareness among business, trade, consumer media, and digital outlets
Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide
The partnership will benefit TV networks around the world, who can now rely on guaranteed compatibility between the Amagi SKYLIGHT cloud-managed broad...
Chris Gayle will represent Attiitude in all his international appearances worldwide over the next five years.
The new global approach to communications, ROI+, is designed to solve business challenges through advanced communications models
It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes P...
With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesti...