Adobe appoints Sunder Madakshira as Head of Marketing for India business

Madakshira to lead the local brand campaign and marketing efforts for Adobe India

Rajeev Sharma elevated as Country Managing Director, G4S India

In his new role, Sharma will report directly to Claude Allain, President, G4S Middle East and Asia

Guest Column: How not to let Consumer Engagement turn into entertainment: Sriharsh Grandhe, EVP, LinEngage

How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe

GroupM launches global content investment and rights management firm, Motion

Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and...

Nivea India appoints Neil George as Managing Director; Rakshit Hargave elevated as SVP for India and Sub Sahara Africa

George’s last stint with Nivea was at the German multinational’s Dubai office as the Vice President, in charge of Near East

Zenith wins media duties of PayU brands Citrus Pay and LazyPay

Citrus Pay was bought by PayU India last September and LazyPay is a product developed by Citrus

B.S. Nagesh, Founder of TRRAIN, joins SHOPX advisory panel

He will guide the leadership team in understanding dynamics of general and modern trade to improve earnings and profitability of SHOPX retail partners

Guest Column: The fast and the frustrated- can marketers catch up with millennials?: Pooja Verma, Head - Content, ESP, Maxus

Building loyalty with millennials is about getting them to care about your brand story with meaningful and authentic stories, says Verma

Online marketing is less expensive: US entrepreneur Denise O'Brien at Women Economic Forum

She says that online marketing is brighter and global compared to the traditional methods

IPL magic: Brands make an indelible mark

Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Her...

PepsiCo enters dairy market with Quaker Oats + Milk

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who...

The One Show Announces 2017 Winners; Best of Show honour for The Refugee Nation

243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries

Isobar India bags digital and social media mandate for Duroflex

The agency won the account after a multi-agency pitch and will manage it from its Bengaluru office

How Bahubali franchise became the biggest film brand ever

A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations

Filmmakers are using the censor board as a marketing platform: Pahlaj Nihalani

Filmmaker Pahlaj Nihalani believes that some filmmakers are using CBFC to market their films. He spoke about the need to censor content, the challenge...

Mother aspiring to be a professional? Be ready for a lot of hard work: Anita Nayyar, CEO, Havas Media Group, India & South Asia

On the occasion of Mother’s Day, we spoke to some business leaders in the media fraternity about being a working mother

Times Internet partners with Moat to provide clients trusted measurement on campaigns

The new integration provides marketers with actionable insights into their campaign performance

GreenCheese wins PR mandate for B2Badda.com

The duties include brand awareness among business, trade, consumer media, and digital outlets

Publicis Worldwide appoints Ravpreet Ganesh as Executive Director

Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide

Amagi and STN announce partnership for TV networks globally

The partnership will benefit TV networks around the world, who can now rely on guaranteed compatibility between the Amagi SKYLIGHT cloud-managed broad...

Attiitude signs Chris Gayle as global ambassador

Chris Gayle will represent Attiitude in all his international appearances worldwide over the next five years.

Zenith unveils new global brand vision and identity

The new global approach to communications, ROI+, is designed to solve business challenges through advanced communications models