Venkata Susmita Biswas

PepsiCo enters dairy market with Quaker Oats + Milk

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who...

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Parle spends over Rs 50 cr on consolidating brand identity

Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle

Global markets: The next frontier for Indian OTT platforms

While Indian users remain averse to S-VOD, OTT players look at a foray into the international market for a piece of the S-VOD pie

Republic TV trends on Twitter with 100 tweets a minute

The much-awaited Republic TV goes live amidst mixed reviews, Twitter buzz

All comedy on digital need not be crass; Hotstar to prove this with Sarabhai vs Sarabhai Take 2

Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break

Eveready to shift focus on appliances; likely to double ad-spends

Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market

Google Areo uses unique model to enter food delivery and home services sector

Technology giant Google plays it safe with its foray; will function only as an aggregator and not enter the fulfilment part of the business

Brands focus on South India centric marketing for Bahubali - 2

Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28

Abhay Deol slams fellow actors endorsing fairness creams, fans racism debate

Deol’s witty posts mocking at celebrity ads that perpetuate the inferiority of dark skin go viral on social media

Amazon India Backs Chonkpur Cheetahs for IPL 2017

Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki...

Scatter Solutions will soon tell brands what they should talk about: Rajan Srinivasan

Exchange4media caught up with CEO and Founder Rajan Srinivasan for the complete low down on Scatter’s journey from 2014 and what is in store for 2017

Adidas to go fully digital; will Indian brands follow suit ?

Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to...

Terminally ill patients teach us how to #LaughAtDeath

: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualis...

Being desi: Lufthansa India’s success story

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

Brands increasingly focus on after-sales service ads, reassure customers

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to th...

Following sexual assault allegations against Arunabh Kumar of TVF, experts believe clumsy handling of accusations threaten to damage brand image

On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the alle...

VISA India now promotes digital payments with #KindnessisCashless campaign

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA ca...

Consumer behaviour has negatively impacted Search Engine Marketing

The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.

Women across the world finally take centrestage in sportswear ads

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

When Paper Boat’s founder tried to bring back 25kgs of purple carrots from Turkey to recreate a forgotten Indian drink…

Three of India’s leading entrepreneurs Neeraj Kakkar of Paper Boat, Vijay Shekhar Sharma of Paytm and V Vaidyanathan of Capital First came together at...