Sarmistha Neogy

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Prega News' Mother's Day campaign urges corporates to pause and think

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

Pulse candy's maiden TVC gets 18.5 million views across social media platforms

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

Ralson India scouts for a creative agency

Presently the account is being handled by Triton Communication

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

8 brand endorsers who made news in 2016

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Subhadeep Dawn joins Contract Bangalore as Creative Group Head

Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata

How should e-commerce players tweak their communication strategy in 2017?

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only dis...

Future Group responds to ‘obscene’ and photoshopped version of Big Bazaar ad going viral

Reacting to the controversy around the recent photoshopped Big Bazaar ad, the brand used the hashtag #CheckBeforeSharing on Twitter, urging people to...

Rewind 2015: Indian Ads that made news this year

The year 2015 had its fair share of popular ad campaigns, and also controversial ones. From brands like Kalyan Jewellers, who were forced to pull down...

Cello’s new ad campaign takes the long format route with time tested mother-daughter theme

The seven minute long film conceptualized by Eggfirst Advertising attempts to strike an emotional bond with viewers by invoking the time tested mother...

Radio Mirchi’s TV campaign returns after 7 years

The campaign conceptualised by McCann Worldgroup takes the ‘Mirchi Sunne wala always khush’ proposition forward. The ad which is 2:56 minute long, rel...

Rewind 2015: Traditional brands break taboos and prefer unconventional themes

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad...

ZooZoos make a comeback with new Vodafone campaign

The product was launched two years back but not many users were aware of it. This time Vodafone wants to create maximum awareness to promote the app u...

Rewind 2015: 2015 has been a Marketer’s fear year : Piyush Pandey

Piyush Pandey, Chairman and Creative Director of Ogilvy & Mather, India and South Asia speaks about noticeable trends this year for both the industry...

Amazon India’s ‘Kya Pehnu’ campaign addresses fashion dilemma

Speaking about the new campaign, Manish Kalra, Director Integrated Marketing, Amazon India said, “The concept of the campaign is primarily driven by r...

Low-involvement category brands redefine ad narratives in 2015

Ambuja Cement, Scotch Brite, insurance (HDFC Life, Tata AIA Life & Birla Sun Life) and plywood (CenturyPly & Greenply) brands weave interesting storie...

Will Phone Phone Pe Kotak repeat the success of ‘Kona Kona Kotak’?

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book &...

Anouk's new ad featuring Radhika Apte questions workplace bias towards pregnant women

The brand’s earlier films under the ‘Bold is Beautiful’ campaign raised questions about various stereotypes in our society and the current ad takes it...

Only Vimal launches #CutFromADifferentCloth campaign as an ode to people who dare to think differently

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profil...

Maggi launches # WelcomeBackMaggi videos; resumes production in all plants

The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market

Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their i...

NGO Breakthrough, Ogilvy launch ‘Popcorn’ spot to curb eve-teasing

The video titled ‘Popcorn’ has been conceptualised by Ogilvy & Mather. A second film will be out soon