Sarmistha Neogy

Uber India, Radio One, Hike, Benetton, Reliance Jio board the Bieber brand wagon

A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Prega News' Mother's Day campaign urges corporates to pause and think

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

Pulse candy's maiden TVC gets 18.5 million views across social media platforms

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

Sumit Singhal, VP, Planning & Strategy at NDTV quits after 8 years

Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies

Ralson India scouts for a creative agency

Presently the account is being handled by Triton Communication

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

8 brand endorsers who made news in 2016

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Subhadeep Dawn joins Contract Bangalore as Creative Group Head

Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata

How should e-commerce players tweak their communication strategy in 2017?

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only dis...

Rewind 2016: The year of controversies around celebrities endorsing pan masala brands

From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing produ...

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufactur...

Rewind 2016:Ad campaigns that courted social media backlash this year

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

Had demonetisation not happened, we would have grown triple digits: Manish Porwal, Alchemist

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Nirma Advance's latest ad featuring Hrithik Roshan gets 1.3 mn views on YouTube in 2 days

The ad conceptualised by Purnima Advertising was trending on Twitter on Wednesday

We have been growing triple-digit while landscape has been mostly flat or negative: Amit Agarwal, Amazon India

Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing...

Paytm, FreeCharge & MobiKwik get aggressive on market share post demonetisation

So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situ...

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Single-screen biz down by 20-25% post demonetisation, Befikre goes for only-multiplex release

On the other hand, multiplexes witness growth, as more and more customers opt for online booking mediums

Airtel brings back 'Har Ek Friend Zaroori Hota Hain' campaign to promote new product features

The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From inc...

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season