A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert
The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers
The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune
The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy
Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies
Presently the account is being handled by Triton Communication
O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer
The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas
According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent
Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements
Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata
We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only dis...
From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing produ...
Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share
From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufactur...
Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives
Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers
The ad conceptualised by Purnima Advertising was trending on Twitter on Wednesday
We have been growing triple-digit while landscape has been mostly flat or negative: Amit Agarwal, Amazon India
Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing...
So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situ...
Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women
On the other hand, multiplexes witness growth, as more and more customers opt for online booking mediums
The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel
From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!
E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From inc...
MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season
It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes P...
With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesti...