Ruhail Amin

Unregulated consumption of content online and on OTT is a challenge: Jawahar Goel, Chairman and MD, Dish TV

Dish TV’s recent merger with Videocon DTH will make it one of the largest players in cable and satellite distribution in the country. Jawahar Goel, Ch...

IPL magic: Brands make an indelible mark

Brands over the years have realised that IPL is one of the most effective platforms that ensures effective brand amplification and better returns. Her...

Success is all about evolving and learning: Dr. Subhash Chandra

With Essel Group celebrating 90 years of its existence, Rajya Sabha Member of Parliament and Chairman, Essel Group, Dr. Subhash Chandra shares some re...

Filmmakers are using the censor board as a marketing platform: Pahlaj Nihalani

Filmmaker Pahlaj Nihalani believes that some filmmakers are using CBFC to market their films. He spoke about the need to censor content, the challenge...

Facebook India in mission mode to address gender imbalance in internet connectivity

Facebook recently came up with its new service, Express Wi-Fi. Umang Bedi, Managing Director - India and South Asia at Facebook explains how this appr...

Communications specialist Parul Sharma conferred WEF award

Sharma was accorded the honour on Tuesday, May 9, at a gala event in New Delhi, where journalists Seema Goswami and Barkha Dutt were also felicitated

Baba Ramdev's 10x growth formula for Patanjali & desi corporates

The Yoga Guru says successful business is all about three critical aspects-honest efforts, trust and loyalty; envisions a tenfold growth for his compa...

Vivo to sponsor Pro Kabaddi League, deal pegged at Rs 275-300 crore

The five-year deal, which will begin from July 2017, is pegged at Rs 275-300 crore, making it one of the biggest sporting deals in a non cricketing ev...

Sony has played a critical role in making IPL a larger-than-life brand: Rohit Gupta, SPN

Gupta also spoke about how sports viewership is witnessing a phenomenal growth in the country and how SPN is looking at sports broadcasting beyond cri...

Indians are extremely flexible in adopting technology: Arun Jaitley

Arun Jaitley, Minister of Finance, Defence and Corporate Affairs, Government of India, on the post-demonetization phase and how it has boosted digital...

Automotive safety continues to lag behind in influencing car-buying decisions-Rahul Gautam, Ford India

Rahul Gautam, VP, Marketing, Ford India, speaks about plans to leverage all paid, owned and earned media channels including social, digital, televisio...

RIP Vinod Khanna: Loss of a charmer, whose machismo made Cinthol an iconic brand

During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most m...

Movie marketing 2.0: From generic to technology driven

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driv...

We are trying to make the world more open and connected: Umang Bedi, Facebook

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new...

OLA hopes to leave a green trail with new marketing campaign

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big bu...

Remembering the Czar of Regional Journalism – late Ramesh Chandra Agarwal

Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers

Will Amazon & Alibaba face their toughest battle in India?

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Wil...

Industry leaders pay tribute to Ramesh Chandra Agarwal: "Visionary" and "risk taker" who never accepted defeat

On April 12, the Chairman of Dainik Bhaskar breathed his last at Apollo Hospital in Ahmedabad, Gujarat

Patanjali is a movement to build a new India: Acharya Balkrishna

Balkrishna decodes the formula to Patanjali's success, its vision, and what differentiates the brand from others in the market

We are targeting revenue of 1.53 billion USD by next financial year, Arvind Vohra, CEO & MD, Gionee India

Gionee India’s Country CEO and Managing Director Arvind R Vohra spoke to exchange4media about Gionee’s India game plan and more

India should not become additional colony of Chinese and US companies: Sachin Bansal, Flipkart

Bansal was speaking at a business panel, which also included Amazon India's Head, Amit Agarwal. Bansal said that India needs a level playing field to...

PR industry faces dearth of specialist talent: Atul Ahluwalia, Founding Partner, First Partners

In an interview with exchange4media, Atul Ahluwalia, Founding Partner, First Partners Communications, spoke about changing rules of the PR industry, a...

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is s...