Robin Thomas

Ormax Media to measure cricket advertising effectiveness with ‘Day After Cricket’

Ormax Media’s new research product, ‘Day After Cricket’, aimed at helping advertisers on cricket events get better ROI, has been welcomed by industry...

Role of celebrities in advertising is complex: MEC Study

The second edition of ‘Food for Thought’ series explores celebrity Sensor to understand how consumers react to brand associations with celebrities. Th...

Shashi Sinha, Ravi Kiran draw swords over whether media agencies should also be media owners

The second session of the exchange4media Conclave in Mumbai saw an intense debate on ‘Should media agencies also be media owners?’ While Shashi Sinha...

From an agency point of view, I would put my money on India and China: Irwin Gotlieb, Global CEO, GroupM

Delivering the keynote address at the exchange4media Conclave 2010 in Mumbai on June 11, Irwin Gotlieb, Global CEO, GroupM, highlighted the huge oppor...

Specialist digital agencies Vs traditional advertising agencies - Part 1

Specialist digital agencies are making their mark in the India market, despite the nascent stage. While even traditional advertising agencies are sett...

Rajasthan Royals gears up for IPL3; launching TV campaign today

With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the tournament. Rajasthan Royals has announced that it would cont...

IndustrySpeak: Specialist digital agencies Vs Traditional agencies - Part 2

Continuing with the IndustrySpeak report on digital agencies versus traditional ad agencies, the second and concluding part finds out what industry ex...

IRS 2010 Q1: Ajit continues lead among Punjabi dailies, Punjabi Tribune is fastest growing

According to IRS 2010 Q1 data, Ajit continues to maintain its leadership position among Punjabi dailies despite a decline in its AIR (Average Issue Re...

IRS 2010 Q1: Eenadu continues lead amid decline; 4 of top 5 Telugu magazines in decline mode

Telugu publications have seen a decline trend in AIR (Average Issue Readership) as per IRS 2010 Q1 data. Eenadu has maintained its leadership position...

IRS 2010 Q1: Top 10 Hindi dailies see growth in readership; magazines fare better too

Compared to the top 10 English dailies, the top 10 Hindi dailies have registered growth as per IRS 2010 Q1 data, with not a single daily witnessing de...

IRS 2010 Q1: TOI continues to lead in Mumbai; Hindustan Times makes a comeback in Delhi

The Indian Readership Survey (IRS) 2010 Q1 data, released on May 4, show The Times of India maintaining its leadership position in Mumbai, followed by...

IRS 2010 Q1: Top 20 magazines see no major change in AIR; Vanitha most popular magazine in India

According to IRS 2010 Q1 data, which was released on May 4, the top 20 magazines in India show no major signs of growth in their AIR (Average Issue Re...

India adopts a wait & watch stance on new Twitter advertising model

Twitter had announced its new advertising model by launching the first phase of ‘Promoted Tweets’, which are ordinary tweets that businesses and organ...

Awareness, engagement & monetisation... the way ahead for LinkedIn

Within a few months of setting up its operations in India, LinkedIn today claims to have 5 million members in the country. With India proving to be on...

Mid-Day ups focus on circulation, readership; hikes ad rates by 15 pc

Mid-Day Infomedia is on an aggressive growth mode. Mid-Day has already announced a hike around the weightage of 15 per cent in its ad rates, which wou...

Mumbai gets its first auto rickshaw magazine – ‘Meter Down’

Founded by three young entrepreneurs, ‘Meter Down’, a 24-page general interest monthly magazine, has been launched in Mumbai earlier in March. The ide...

Ignitee Digital appointed as online agency for Institute for Technology and Management

Institute for Technology and Management (ITM), which offers full time masters programmes, has appointed Ignitee Digital Solutions as their online agen...

E-commerce service SnapDeal eyes pan-India presence by year-end

SnapDeal.com, an e-commerce service launched on February 4, 2010, already has presence in Mumbai, Delhi and Bangalore. The company aims to expand to t...

Integrid Media to launch integrated digital platform, Maxxper; eyes 200 pc revenue growth y-o-y

Integrid Media is set to launch an integrated digital platform, Maxxper, by March-end 2010. Maxxper will be led by Tarun Singh, Co-Founder and VP, Dig...

Ignitee eyes over 80 pc growth in 2010; sees 120 pc jump in recruitment

Ignitee Digital Solutions is targeting a growth of more than 80 per cent in 2010. The company had seen a growth of around 84 per cent in 2009. The dig...

Audio Cinema catching up in India, but packaging & delivery remain a concern

Audio Cinema is fast catching up in India and already has 1.5 million subscribers across operators in India. UTV New Media had launched audio cinema i...

Ad networks here to stay, but consolidation needed to reduce clutter – Part 2

In the first part of the report on ‘Ad Networks’, exchange4media had explored the state of ad networks in India and the factors that led to the clutte...

Ad networks here to stay, but consolidation needed to reduce clutter – Part 1

Ad networks in India is pegged at around Rs 30-40 crore and estimated to be around 10 per cent of the entire digital media spend in India. While ad ne...

Quasar eyes aggressive growth in 2010; banks big on IPL3

With IPL3 around the corner, Quasar is gearing for this tournament and one of its primary agendas for 2010 is to maintain its leadership position. Man...