Pradyuman Maheshwari

Mixed Media: Is it time to say goodbye to Ad Club Bombay and the Abby?

Award results leaking for three consecutive years, jury members fighting over reported wrongdoings, and an activity calendar that is no longer as good...

Mixed Media: Why the decay in adland is worse than what we see in Indian politics

Staying on at the top despite a shabby awards judging process is amazing, writes Pradyuman Maheshwari. But our association bosses stay unfazed.

Mixed Media: Is the GoaFest only about booze and the beach?

Unless care is taken to leakproof the creative Abby and get some really hot speakers, GoaFest 2010 will be yet another 'paid holiday' for adlanders, w...

Mixed Media: Why I wasn’t surprised that Suresh Mullick wasn’t accorded credit for ‘Phir Mile Sur’

Not giving credit in the sequel to the man who conceived the original is symptomatic of an industry that’s known to treat intellectual property casual...

Mixed Media extra! Pradyuman Maheshwari on whether the Jagran buy will mean sunnier times for Mid-Day

Pradyuman Maheshwari rues the sale of a Mumbai institution to an ‘outsider’, but believes that the Jagran acquisition will do Mid-Day’s print publicat...

Mixed Media: Exposé time for print (& Did news journos get taken in by IPL glamour, missing out on facts staring in their face?)

While there is an urgent need for print media vehicles to be future-ready and re-engineer themselves, there is nothing to beat a done-to-detail print...

Mixed Media: Will the Google gambit mean more revenues for the news media?

It’s a problem of the business model, not news, said Google CEO Eric Schmidt five years after News Corp chief Rupert Murdoch spoke at the same gatheri...

Mixed Media: Can YouTube TV revolutionise the world of television software-makers?

The success of the Indian Premier League cricket telecast on YouTube augurs well for those content creators unable to break through the barriers of ou...

Mixed Media: Channel Wahi, Look Nayi

There’s not much to the new looks of both Star Plus and Bloomberg UTV, writes Pradyuman Maheshwari. The entertainment major had already seen some brea...

Mixed Media: Makeover mantra for Star Plus and Bloomberg UTV

As they get set to announce their new look, Star Plus hopes it will cement its place on the top and for Bloomberg UTV it’s a good, strong attempt to g...

Mixed Media: Hey Minister! Leave the ratings alone!

The Government must do no more than issue guidelines for television ratings, writes Pradyuman Maheshwari, reacting to reports that the Information and...

Mixed Media: Is Star Plus back as the GEC #1?

Two consecutive weeks of being the top-rated GEC is good news for Star Plus, but the channel needs to do a lot more by way of innovating in programmin...

Mixed Media: Worry #1 on Day 5 of 2010: will ‘Aman Ki Asha’ force Times Now to go soft on Pakistan...

Will Aman Ki Asha force Times Now to go soft on Pakistan, will YRF TV work for Sony, why does our film industry not respect intellectual property well...

Mixed Media: Are Indian journalists corrupt and really a bane of society?

Sadly, that’s the perception of the profession with dishonesty levels at the individual and corporate level touching a new high, writes Pradyuman Mahe...

Mixed Media: Road to nowhere with the regulator in reverse gear

The Telecom Regulatory Authority of India appears to have been influenced by lobbyists who do not wish to see foreign equity revving up competition in...

Mixed Media: Why Manmohan Singh is possibly the world's most boring Prime Minister

The Prime Minister's performance at the Press Conference on May 24, 2010 was pathetic and sleep-inducing, writes Pradyuman Maheshwari.

Mixed Media: Why PR continues to be Plug Relations in India

Public Relations is possibly at the lowest level of the entire communications process in the Indian media, thanks to indifferent clients and agencies...

Mixed Media: Why I have re-subscribed to The Economic Times (and more April Fool headlines I wish were true)

Since it’s that time of the year when GoaFest results are leaked, Pradyuman Maheshwari reasons why he has re-subscribed to the numero uno pink paper....

Mixed Media: Why barbers and bus drivers are more trusted than journalists

A Reader’s Digest survey shows journalists ranked at #30 from among 40 professionals, with only cartoonist RK Laxman in the Top 10, rues Pradyuman Mah...

Mixed Media: Will someone ask Amitabh Bachchan to keep a check on what he blogs

Amitabh Bachchan spews venom at India Today Executive Editor Kaveree Bamzai on his blog and rues that his criticism would lead her magazine and channe...

Mixed Media: How our media can ensure a bright future with low-cost computers

It’s vital for the Indian media to evangelise Nicholas Negroponte’s ‘One laptop per child’ and push for incentives to promote Internet usage, as these...

Mixed Media: Why this caste system in allowing foreign investment in broadcast?

The TRAI consultation paper on foreign investment in the broadcasting sector has raised the issue of the limit of international stake in non-entertain...

Mixed Media: What must a news channel do: save a person’s life or show apathy of people around him?

Last Friday’s incident of a Tamil Nadu police sub-inspector crying for help as he was injured and two ministers on the spot doing precious little has...

Goodbye 2009; Hello and a happy New Year! – Pradyuman Maheshwari

It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is...