The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign
Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital
A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations
After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017
Brands are clearly making hay while the sun shines this cricket season
It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes P...
With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesti...