Anurag Singh

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign

IPL 2017: Last leg of the game, brands get aggressive with advertising

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

How Bahubali franchise became the biggest film brand ever

A deep dive into understanding the film’s marketing strategies, including integrated marketing communications and brand associations

Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM

After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017