Akshata R Murthy

Netflix catches up; now streaming Kannada movies too

Netflix’s plans include engaging local viewers with local content

Jury members at Pepper Awards deliberate social media feedback

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creation...

Plainspeak is Agency of the Year at Pepper Creative Awards 2017

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

The Hindu plans another ad rate hike

Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates m...

I'm going to do what my father started—focus on the education sector and give back to society: T Venkat Vardhan, MD, DNA Networks

Vardhan speaks to exchange4media about his tenure at DNA Networks, his expectations from the company post his retirement this year, and more

Gift cards see a growth rate of 3x year-on-year, finds Qwikcilver

The gifting industry in India is undergoing a massive transformation and is estimated at $40 billion

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

Paytm opens new office in Bengaluru; aggressive hiring plans underway

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Women's Day ads reflect social discourse

This year saw many ads that broke stereotypes and addressed various aspects of women’s empowerment, gender bias, and gender roles

Brooke Bond Red Label’s new ad addresses the issue of loneliness

The latest ad by Ogilvy and Mather follows the story of a lonely elderly woman suffering from Alzheimer's

Reliance Jio launches campaign for JioFi to convert 2G & 3G to 4G

The premise of the campaign is situational and most importantly, relatable to the present time

Bajaj Electricals renews trademark pact with Morphy Richards

Morphy Richards to add more products, some of which would be launched first in India