Abhinn Shreshtha

Flipkart follows Snapdeal, launches native advertising solution for brands

Flipkart has become the second e-retailer after Snapdeal to launch its own native advertising solution for brands and says that it can provide a bette...

GDP growth cause for “cautious optimism” for Indian advertisers, say industry experts

The positive performance of India’s GDP growth rate in the previous quarter is a cause for cautious optimism for the Indian advertising industry, opin...

As traditional ad networks become obsolete, media agencies bet big on programmatic ad space

The digital ad network ecosystem has been going through a tumultuous phase recently and these are a system of the traditional ad network now becoming...

YouTube launches ad-free service; should content creators be worried?

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users...

Saavn outlines future roadmap, to focus on audio ads & new content properties

Audio streaming company Saavn feels the medium can be a huge asset to advertisers even as it expects its revenue from paid subscriptions to overtake a...

Malvertising shoots up by 325 per cent in one year, says report

Malware that targets digital ad banners may be becoming a significant threat for users and advertisers, but is the industry doing enough to combat it?

India mobile ad spends to reach Rs 720 crore in 2015

exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts exp...

Baahubali’s partnership with Twitter ups the ante for film promotion

SS Rajamouli's Baahubali released in Indian cinemas with best reviews & social media platform Twitter played a major role in the film promotion.

IceCream Labs targets 20% of display ad market by 2016

Ad tech startup IceCream Labs is among a new generation of tech start-ups which are aggressively eyeing the Indian digital advertising market with a s...

Goafest 2015: Brands and agencies need to move away from the age-old concept of making pitches: Anand Kripalu

Move from pitches to partnerships and alliances, says Anand Kripalu, MD & CEO; Member Diageo Global Executive Committee, United Spirits

Industry leaders on political communication and the role of professional advertising

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal...

Stop treating media as a commodity, say experts

On the occasion of the launch of the Pitch Madison Advertising Outlook 2015, a panel comprising Times Group's Arunabh Das Sharma, Madison Media Ultra'...

Radio ad spends to rise by 8 -12% post phase III

Since most of the new frequencies are in tier III and IV towns, radio will become a significant medium for advertisers in reaching media-dark regions;...

Bright Outdoors wins contract for Mumbai Monorail

OOH agency Bright Outdoors has won the advertising mandate for the Mumbai monorail (Line 1) project.

Publishers explore time-based ads; will it work for India?

The Guardian has just become the latest publisher to start selling ads based on time. Is it a metric that Indian publishers should start looking at?

E-commerce adex lags in H1'16 as sector sees consolidation

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to...

Micromax's rebranding campaign is all about 'Nuts, Guts & Glory'

Micromax launches massive rebranding campaign around the philosophy of 'Nuts: Guts: Glory'. Plans to leverage IPL for reach as it targets aggressive m...

We need to grow with clients: Jean Lin Global CEO ISOBAR

Jean Lin, Global CEO of Isobar, spoke at Goafest 2016 about the rising challenges before creative agencies to get the communication across to the audi...

Brands cough up Rs 6-8 crore for airtime during T20 World Cup

According to sources, TV ads for the ongoing ICC T20 World Cup is costing advertisers between Rs 6-8 crore depending on the package selected

On a world stage, India is doing really well. The quality of work is definitely here: Kevin Swanepoel

Kevin Swanepoel, the CEO of The One Club, talks about the Indian advertising scene, One Club's extensive education programs and the future of marketin...

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conve...

Jaipur, Surat to join metro club by 2018: EY

According to EY, the two metros will have a household income of Rs 80,000 crore each by 2018. Additionally, EY says that 8 new ‘half metros’ will emer...

We have a “take it or leave it” approach with advertisers: Ronnie Screwvala

In an interview with exchange4media, Ronnie Screwvala, owner of U Mumba and founder of USports, speaks about the PKL, the need for advertisers to keep...