Abhinn Shreshtha

E-com platforms challenge market hegemony with focused digital advertising push

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brand...

Experience business battleground of the future: Adobe CEO

Adobe is placing its bets on ‘Experience Cloud’ solutions suite that the company announced in March 2017

Programmatic advertising to reach 25% adoption by 2020: Report

The Adobe Digital Insights report further states that the majority of consumers in India find online ads more relevant and appealing than those on oth...

World Press Freedom Day: India's world rankings drop, industry introspects

On World Press Freedom Day, we spoke with senior journalists and media veterans to get their views on the importance of a free media in a democracy

What is eating Facebook Instant Articles?

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Radio Mirchi cuts ad volumes by 30%, increases ad rates by 20%

Radio Mirchi will be reducing advertising on its channels to 12-14 minutes per hour this year with each ad break lasting 2.5-3 minutes

Chrome's rumoured ad blocker might turn out to be a smart move by Google

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also d...

Agencies need diversity to understand the market: Jane Lin-Baden, CEO, Isobar APAC

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business ob...

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, f...

Flipkart buys eBay India biz as part of $1.4 billion fund raising deal

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conve...

Creative and metrics key for InMobi as it ramps up focus on video ads

The ad tech company has seen its video ad consumption triple in India over the last year and expects video ads to make up nearly 50 per cent of its re...

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance...

Radio advertising looks forward to a bright 2017

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of rad...

Jaipur, Surat to join metro club by 2018: EY

According to EY, the two metros will have a household income of Rs 80,000 crore each by 2018. Additionally, EY says that 8 new ‘half metros’ will emer...

You cannot charge for vanilla content. You have to be very clear about what value you are giving to the consumer: Paul Rossi, President, The Economist Group

Paul Rossi, President of The Economist Group, firmly believes that only media organisations that provide value and uniqueness will survive in the futu...

Jagran Prakashan values Radio City at approx Rs 2000 crore?

Music Broadcast Ltd. will see its stake dilute to 74 per cent post IPO. According to sources, Jagran had bought Radio City for around Rs 400 crore in...

Facebook extends Live Video reach with FB Bandstand

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines...

AR to drive more real world discovery and become the browser of the physical world

Augmented reality elicited interest from brands in 2016, say agencies but the interest still tended to be more tactical than strategic

Facebook bullish about India's potential as recruiting ground for FMP

A Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels.

Radio sector grapples with demonetisation woes

For the radio sector, the impact has been mainly felt from local advertisers who have been most hurt by the paucity of cash in the market

Facebook & Google scamper to battle fake news as outcry rises

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the prol...

India is one of our fastest growing markets; 150% YoY ad revenue growth here: Taranjeet Singh, Twitter

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more...

OOH sector faces the brunt of demonetization drive

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive