Republic TV Makes a Blockbuster Debut on Hotstar

Republic TV crossed a million viewers on Hotstar within a day of its launch

Cross Marketing Inc launches Velocity

The company will cater to Indian companies by offering a fully customized approach supported by technology, innovative differentiators and a compellin...

zeotap expands India operations

The mobile data collective plans to grow engineering and data science team in the country with the present technical team of 35 expected to double in...

Tirupati Group appoints CreateID8 for brand repositioning

Tirupati Group will be launching its line of products and brands very soon across India, starting with major metropolitan cities.

MV Shreyams Kumar appointed Joint MD of Mathrubhumi Group

Kumar was earlier the Director-Marketing & Electronic Media, a post he has held since 2000.

Kareena Kapoor Khan appointed new face of Dabur Amla Hair Oil

Dabur Amla Hair Oil's new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropria...

Star India’s Parul Sharma resigns

Parul Sharma, Head of Corporate and Marketing Communication, Star India, has put in her papers after 14 years with the company

Eros International announces television syndication deal with Zee

The multi-film deal with Zee gives the channel syndication rights to Sarkar 3, Munna Michael and Shubh Mangal Savdhaan

Network18 reorganizes revenue function, announces key elevations

Mukund Setlur, Sudip Roy, Amit Tripathi and Sonia Kapoor to take up additional responsibilities.

Law & Kenneth Saatchi & Saatchi wins creative mandate for Tata Metaliks

The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Kolkata office

Ecosys OOH revs up the Renault Kwid Climber campaign with a hard-to-miss canvass

The campaign was executed in 12 cities, with an impactful media mix which included airports, train wraps, colossal billboards etc

Performics.Resultrix bolsters leadership in western region with 3 new appointments

Associate Vice-Presidents Rizwan Shaikh, Avinash Vanpal and Nishant Gopalia will lead the Mumbai operations

As a regular fixture during IPL, Goibibo and MMT deploy celebs and humour in their new ads

While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Pe...

Uber India, Radio One, Hike, Benetton, Reliance Jio board the Bieber brand wagon

A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert

E-com platforms challenge market hegemony with focused digital advertising push

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brand...

Global markets: The next frontier for Indian OTT platforms

While Indian users remain averse to S-VOD, OTT players look at a foray into the international market for a piece of the S-VOD pie

Baba Ramdev's 10x growth formula for Patanjali & desi corporates

The Yoga Guru says successful business is all about three critical aspects-honest efforts, trust and loyalty; envisions a tenfold growth for his compa...