Guest Column: A brand must stay relevant to the consumer: Lisa Mukhedkar, Restore

Branding is ultimately about creating a lasting impression and a relationship with the consumer, feels Mukhedkar

Alphabet posts Q1'17 revenue of $24,750 million on back of robust ad revenues

Google’s parent company, Alphabet’s Q1’17 revenue increased 22 per cent Y-o-Y with Google ad revenues standing at $21,411 million

Broadcasters to publish RIO by May 2 after Madras HC dismisses plea seeking stay on TRAI tariff order

The main writ petition challenging the constitutionality of TRAI’s tariff order will be heard next on June 12

Zenith's campaign for Maggi turns Google Search into a voting engine

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

Ministers who passed Majithia Wage Board recommendations shouldn't argue against it in court: IFWJ

The contempt petition concerning the non-implementation of the Majithia Wage Board recommendations will come up for hearing before the Supreme Court o...

Airtel's new brand campaign explains why smartphones are only as smart as the network

Showcases Airtel’s range of products and services that enable a seamless smartphone experience

RIP Vinod Khanna: Loss of a charmer, whose machismo made Cinthol an iconic brand

During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most m...

Mattel Toys strengthens ecommerce; eyes double digit growth in India

Flagships brands Barbie, Hot Wheels, and Fisher Price now available on Amazon and Flipkart

HP Lubricants and Leo Burnett India create innovative, intelligent road systems with #RoadsThatHonk

#RoadsThatHonk is a big step towards safe highway infrastructure communication using smart anti-collision warning devices for safer commutes at no.1 spot with 4.1 million unique visitors, finds ComScore data 30 per cent above the no.2 website, with double the number of unique web visitors as that of