Remembering the Czar of Regional Journalism – late Ramesh Chandra Agarwal

Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers

Bahubali 2 poised to break fastest pre-booking record

Bahubali - The Conclusion has already raked in at least Rs 500 crore even before the release of the movie from the sale of the film’s theatrical and s...

ZEE Entertainment strengthens its position in Central Europe; announces entry into Poland

The company has appointed PawelKolasa as Country Manager – Poland; he will report to NeerajDhingra, CEO – ZEE Network Europe

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is...

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

National Geographic and Farhan Akhtar team up for water conservation with MISSION BLUE

Through MISSION BLUE, National Geographic aims to inspire people to reduce their ‘water footprint’

MTR Foods launches 3 Minute Breakfast range

The 3-min breakfast launch is accompanied by a 360-degree marketing communication plan including a new TVC, digital promotions, OOH, and in-store samp...

Kalyan Jewellers offers 30 Audi A3’s in an industry-first global campaign

As part of the campaign, Kalyan Jewellers customers stand to win 30 Audi A3’s makingthisthe single largest customer-centric initiative

ITC’s Engage launches Engage ON pocket perfumes

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

Domino’s launches ‘Everyday Value’ backed by a 360-degree media plan

The campaign will be promoted with a nationwide 360-degree media plan including TV, Print, Radio, and Digital Media

Dettol and NDTV support waste segregation, with support from actor Amitabh Bachchan

With continuous support from the actor, this year, the campaign will focus on composting and waste segregation

Chevrolet initiates on-ground activation for its ‘Drive with Care - Protect Your Precious’ campaign

As part of the campaign, Chevrolet’s little Safety Ninja mascots raise awareness aboutchild safety on roads

Carrier Midea India appoints Bottle Openers as its digital agency on record

The mandate covers overall digital and social strategies, media planning, and media buying