HT Media expected to bring out fresh editions soon, one being Pune

In January 2017, HT Media had decided to close down four editions besides halting the operations of three bureaus

Siyaram’s unveils ‘The New Face of Linen’

The new multi-channel marketing campaign featuring four commercials has been created by Makani Creatives and directed by Karthik Ramnathkar

LIVA’s latest campaign starring Kangana Ranaut makes waves

Conceptualised by Lowe Lintas and directed by Mikon Van Gastel, the film aims to redefine fashion as the brand’s advertising moves from print to telev...

Trane India marks its residential segment launch with a radio campaign

The ‘Cooling Super Hero’ campaign that has gone live across six cities focuses on Trane HW4 Interactive air conditioning solutions for the residential...

Axis Mutual Fund’s cookie jar experiment lays bare the truth: people invest in dreams, not health

New Axis MF campaign aims to educate people to not just plan for the “essentials” bucket which will pay for all the post-retirement dreams, but also s...

adidas #III squad aims to put super back in cricket

adidas creates the shortest hashtag for its new digital campaign; casts Rohit Sharma, KL Rahul and Rishabh Pant as superhero cricketers

No more experiments with pimples, Himalaya’s new Neem Facewash TVC tells teens

The new commercial for Himalaya’s flagship product – Himalaya Purifying Neem Facewash – positions the teen and her “first pimple” at the centre of the...

Social Kinnect wins digital mandate for Everyuth Naturals

The agency will be responsible for the digital duties of creative strategy and management of the brand’s digital assets