Micromax ropes in Anil Kapoor as brand ambassador for its consumer electronics segment

Micromax to roll out a 360-degree campaign with TVC, print, digital, and OTH advertisements

Housing.com brings on board Amit Masaldan as National Sales Head

Masaldan will assume his role with immediate effect and will report to Mani Rangarajan, CBO, Platform Business Unit, Housing.com

Dainik Bhaskar Group wins 2 Gold at Publishers ABBY 2017

The award was bestowed for the campaign ‘Zidd Karo, Duniya Badlo’ under the categories ‘Best marketing of a printed newspaper/edition’ and ‘Best use o...

TIMES NETWORK appoints Shouneel Charles as Senior VP - Digital

Based out of Mumbai, he will report to MK Anand, MD & CEO, TIMES NETWORK

Paytm opens new office in Bengaluru; aggressive hiring plans underway

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

WPP's digital agency Essence sets up Global Analytics Hub In India

Hub will accelerate data innovation and operational excellence and help Essence meet robust demand in analytics and data-driven solutions globally

Guest Column: How Artificial Intelligence is redefining the future of marketing?: Manjunatha KG, Founder & CEO, Kenscio Digital Marketing

AI is rapidly gaining a foothold in multiple businesses, small and big alike with a main focus on exploiting the increased efficiency in the area of a...

Amazon Prime Video India ups its game

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, f...

Delhi-NCR redefines the advertising industry

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR a...

We aim to have 20 million registered users by March 31, 2018: Nachiket Pantvaidya, CEO, ALTBalaji

Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content st...

Indian Express Digital launches wellness portal, Lifealth.com

The launch follows close on the heels of the recent revamp of the Indian Express mobile app

J. Walter Thompson creates TV campaign for DS Group's Pulse candy

The tag line ‘Pran jaaye par Pulse na jaaye’ establishes the appeal of Pulse candy

Taproot Dentsu creates new brand campaign for Parle Products

Titled ‘Parle – Naam Toh Suna Hi Hoga’, the campaign features a series of humorous ads aimed at making the brand name synonymous with its range of pro...