Law & Kenneth Saatchi & Saatchi appointed as creative agency on record for Celio

The agency’s task is to take Celio* to the absolute top of the Indians men’s fashion pyramid while being in sync with the international core values of...

Mirum acquires KFC, Mother Dairy, Panasonic, NPCI, Yamaha Motors for Marketing Cloud

Marketing Cloud allows personalized consumer communication at scale across multiple digital touch points

Tarun Katial handed additional responsibilities at ZEEL

Tarun Katial, CEO of Reliance Broadcast Network Limited, has taken up additional responsibilities at Zee Entertainment Enterprises Limited (ZEEL) that...

Arun Viswanath appointed ECD, Percept/H

Viswanath’s mandate is to up the ante in Pune, a key market for Percept One

YouTube Go beta app launches in India

The offline-first app, that improves the experience of watching videos on a slower network, is now available on Google Play Store

PHD to represent India at Cannes Young Media Lions

PHD India’s Ronnie Thomas and Tejas Shah have won the Indian leg of the Young Lions competition in the media segment and will represent India at the C...

Goafest 2017: Media and Publisher Abbys nominees speak

With the 12th edition of Goafest kicking off today, exchange4media spoke to some of the nominees for the Media and Publisher Abbys

We are targeting revenue of 1.53 billion USD by next financial year, Arvind Vohra, CEO & MD, Gionee India

Gionee India’s Country CEO and Managing Director Arvind R Vohra spoke to exchange4media about Gionee’s India game plan and more

Hakuhodo Percept appoints Sharad Mathur as Senior Vice President

Mathur, who moves from FCB Ulka, will lead the Maruti Suzuki Relationship

Print media now in power-play mode; scrutiny of ad pricing underway across several dailies

Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same

Amazon India Backs Chonkpur Cheetahs for IPL 2017

Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki...

Majestic Research wins UNIDO contract for survey of auto ancillary firms

The survey covering 200 auto ancillary firms across the country is part of the process to strengthen the Indian SMEs engaged in the automotive compone...

Transform Maharashtra appoints Percept One as its communications agency

Transform Maharashtra is an initiative of the State Chief Minister that provides college students an opportunity to participate in policy decisions