Indigo Consulting wins digital duties for Danone India

The account was won post a multi-agency pitch and will be handled out of the agency’s Mumbai office

nexGTv acquires digital telecast rights of ABP News Network channels

Viewers can now stream through high quality national and regional news coverage on ABP News Hindi, ABP Asmita (Gujarati), ABP Ananda (Bangla), and ABP...

With competitors hiking cover price and ad rates, The Statesman also undergoes price revision

Another major newspaper, The Statesman has undergone price revision as FY'17 has witnessed several fluctuations in cover prices and advertisement rate...

Vicks launches heart-warming #TouchOfCare campaign

#TouchOfCare questions our conventional understanding of a mother, and what constitutes a family

Sporty Solutionz and Aidem Ventures come together to form Aidem Sporty

The highly experienced Aidem team will manage and monetise the valuable sports properties on board in India

CEOs aren't leveraging their social network presence: Weber Shandwick study

The study titledSocialising Your CEO IV: The Engagement Factor finds that while CEOs embrace social media, they struggle to take it to the engagement...

LinTeractive creates innovative omni-channel campaign for Rohan Builders

The campaign includes physical and digital experiences (on ground, web, and mobile), conversations on social media, video content, and OOH

Parle Agro launches #FrootiGoFizzy campaign for Frooti Fizz

The 360-degree campaign includes new TVC, outdoor, print,digital, radio, cinema; Frooti Fizz will also be an associate on-air sponsor of IPL

Dr.Oetker launches sub-brand, 'Dr.Oetker Fun Foods Professional'

The sub-brand will help the company expand its reach of food service range across the country

ALTBalaji announces strategic partnership with Micromax

With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji, to the urban masses, says NachiketPantvaidya...

adidas creates the shortest hashtag for cricket: #III

adidas athletes Rohit Sharma, KL Rahul, and Rishabh Pant cast as cricket’s first superhero squad in the campaign