Please have a change of heart and help me in 2010! – Judy Franko

Ups and downs, highs and lows have become part and parcel of life in e4m. There were times when I was all charged up, and there were also times when I...

Come join the joy ride – Tasneem Limbdiwala

What a year 2009 has been! Definitely an eye-opener, which also taught me how to deal with some crucial and challenging times. Well, as for me, it’s b...

Making the impossible possible in 2010 – Robin Thomas

The year 2009 was eventful, be it FICCI Frames 2009, IPL Season 2 and all the controversies surrounding it and all the interesting developments in bot...

Budding journalist with grown-up ideas – Nitin Pandey

For me job is like ‘Shaadi Ka Laddu’ (I know it is a strange comparison); and like ‘shaadi’ is mandatory in Indian tradition, so is getting a job, and...

This is what India’s ad industry honchos want in 2010 – Part 1

With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishe...

Goodbye 2009; Hello and a happy New Year! – Pradyuman Maheshwari

It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is...

Thank God it’s over… Thank God it’s all set to begin again – Noor Fathima Warsia

The year 2009 had to be one of the trickiest years of the Indian media and advertising fraternity and while it would not be fair to say that the young...

Looking forward to ‘some more’ – Tuhina Anand

If everything undesirable and forgettable was associated with 2009, then there is this added burden on 2010 to be a year that will shine and shine as...

Discovering my love for GRPs and TVRs – Khushboo Tanna

For most people, the year would just have ended, but for me, it’s just begun; that’s because I am hardly a month old in exchange4media, and the year-e...

Befuddled… bas yun hi – Shanta Saikia

As I sit down to write about my wishes for 2010 amid fireworks going off around me as people ring in the New Year, all I can think about is that may 2...

No slowing down any more – Pallavi Goorha Kashyup

It has been a tough year for the advertising and media industry in 2009, still in the grip of slowdown. My wish is that this slowdown period is over i...