KOPIKO'S new TVC gives young India a new mantra, 'JaageRaho, AageRaho'

Durgesh, the TVC character, aims to connect with the youth’s aspirations in small town India

Dentsu media rebranded to dentsu X

dentsu X will combine high quality creative and strategic capabilities with insight experts possessing cultural and behavioural knowledge

Guest Column: Musings post a hat-trick at Cannes Lions: Jyoti Bansal, PHD India

Jyoti Bansal, ?Managing Director at PHD India, gets up, close and personal about the Indian advertising fraternity’s presence at Cannes

India shines in Cannes Lions Health and Pharma Shortlist

McCann Health India, Taproot Dentsu, Medulla Communications and Leo Burnett India have made it to the Health and Pharma Cannes Lions shortlist

Cannes Lions 2017: Prasoon Joshi and Amit Akali upbeat about leading Pharma shortlist

Five Indian agencies were shortlisted in the Cannes Lions Health and Wellness and Pharma categories

Flashed Yesterday: Cannes Lions 2017: 13 Indian entries on Outdoor Lions shortlist

McCann Worldgroup India, Ogilvy and Mather India, Ogilvy and Mather, Gurgaon, Rediffusion Y&R Mumbai and Leo Burnett India make the cut

Epica 31 celebrates Creative Innovation

The Epica Awards announces Berlin ceremony, Music Video category, provocative ad campaign and Creative Singularity conference

Publicis Media India strengthens Content Practice; appoints Urvashi Khanna

Urvashi Khanna has joined as Associate Director, Content & Brand Solutions

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip them...

Marketers and advertisers welcome GST despite short-term hassles

Though GST is seen as a game changer for industries across the board, the new tax system will not immediately be a hassle free affair, say marketers a...

Honda launches campaign for CB Shine SP

The ‘Effortless Style. It’s Special!’ campaign’s central theme is how the technologically advanced CB Shine SP lets the rider effortlessly boast his p...

Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed

CEAT's Nehlau TVC braces up for monsoons

The TVC tries to create awareness about the state of roads in monsoon and how the tyres with a better grip can help riders

Hamam to make women self-reliant, will teach self-defence tactics

The #GoSafeOutside campaign by HUL and Ogilvy Mumbai will look at safety not just for skin but for the human life

Singers Harshdeep Kaur and Javed Ali join hands with the Hawa Badlo campaign

The new campaign is aimed at motivating individuals to sign up as Hawa Badlo warriors

Deepika's brush with royalty...

The latest film by Tanishq depicts the launch of Jewels of Royalty that is an ode to the iconic royal houses of India

Wieden+Kennedy launches the Royal Enfield Protective Gear campaign

Film shot at awe-inspiring locales of Darjeeling’s Lebong Valley, Maharashtra’s Hemalachi Tanda and Sikkim’s Yumthang Valley

Roda Mehta honoured with AAAI Lifetime Achievement award

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Balki and I haven't yet even spoken about this venture: Joseph George

George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its p...