Women's Day ads reflect social discourse

This year saw many ads that broke stereotypes and addressed various aspects of women’s empowerment, gender bias, and gender roles

Actor Anushka Sharma is Polaroid Eyewear's ambassador for the 2017 campaign

With her modern and edgy attitude, Anushka perfectly embodies the pop and innovative spirit of the brand that celebrates its 80th anniversary this yea...

WPP Preliminary Results: billings at £55.245 billion, up 5.5%; revenue growth of 17.6%

The group registered a like-for-like revenue growth in all regions, led by strong growth in Western Continental Europe and Asia Pacific, Latin America...

VISA India now promotes digital payments with #KindnessisCashless campaign

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA ca...

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Leo Burnett Orchard reveals its vibrant new identity, logo

Nothing would have summed up who we stand for better than building blocks: Mahuya Chaturvedi, COO, Leo Burnett Orchard

Akashneel Dasgupta returns to ADK Fortune

Dasgupta is now Sr. Vice President and Executive Creative Director at ADK Fortune

Brooke Bond Red Label’s new ad addresses the issue of loneliness

The latest ad by Ogilvy and Mather follows the story of a lonely elderly woman suffering from Alzheimer's

L'Oreal Professionnel appoints Twinkle Khanna as the new brand ambassador for India

Twinkle Khanna was revealed as the new brand ambassador at the L’Oreal Professionnel Indian Hairdressing Awards held in Goa on March 1

Jio Fi enters BARC's Top 10 Brands at second spot, BJP firm at No 1 position

Jio Fi made a fresh entry at the second position in BARC’s Top 10 Brands Across Genres for the eight week (February 18-24) of 2017’s viewership and ad...

Medulla ropes in mainline advertising talent to up creative and planning benchmarks in healthcare advertising

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join...

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket Wo...

Chak De India girl Chitrashi Rawat promotes Vodafone Play

Television commercial and digital campaign launched to create awareness for Content App

ABBY Awards 2017 shortlists to be available for review

Uploading the shortlists for feedback is a step towards facilitating greater transparency and inclusiveness: Raj Nayak, President, The Advertising Clu...

Dentsu Webchutney, Flipkart launch Trend Chain Campaign on Instagram

Dentsu WebChutney & Flipkart teamed up with some top fashion social media influencers in India to launch the Instagram campaign ‘Never Ending Trending...

Mirinda bats for school students feeling the exam pressure

Mirinda’s latest #ReleaseThePressure campaign to address the issue of student suicides and depression brought on by the pressure to perform especially...

DDB Mudra West launches 'Karma'

Headquartered in Mumbai, Karma has been established as a creative business catalyst with an agenda to partner those clients who are making small begin...

IPL scouts for a media agency

2nd March 2017 is the date agencies are expected to submit their proposal and make a presentation to the BCCI thereafter.

Rediffusion-Y&R launches Brand Asset Valuator® 2017

First-of-its-kind in India, the BAV is a powerful diagnostic tool for building and managing brands

Ranveer is Rupa Frontline's 'Aankh ka taara'

Scarecrow Communications uses the actor to showcase an ad that is equally young, energetic, entertaining, and contemporary

Dentsu Webchutney ropes in Nishi Kant as EVP and Branch Head, Mumbai

This is Kant’s second stint at Webchutney; the first one lasting almost 10 years till 2014

Mondelez India launches new TVC for Cadbury Choclairs Gold

The “Mooh bandh rakhne ka double” campaign celebrates the power of ‘double chocolatey’ blast found in Cadbury Choclairs Gold

Reliance Jio launches campaign for JioFi to convert 2G & 3G to 4G

The premise of the campaign is situational and most importantly, relatable to the present time

Xaxis' Light Reaction launches in the Philippines

Global performance advertising business delivers guaranteed outcomes through innovative, pay-for-performance media model