BBDO's Suthisak Sucharittanonta joins AD STARS 2017 as an Executive Judge

A celebrated creative, Sucharittanonta is Chairman and Chief Creative Officer of BBDO Bangkok

Brands increasingly focus on after-sales service ads, reassure customers

There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to th...

Lowe Lintas creates new brand campaign for OLX called '6 Months Break-Up Challenge'

The campaign urges people to sell pre-owned goods that they haven’t used for at least six months

Carried Yesterday: Sports sponsorship industry in India grew by 19.33% in 2016: Sporting Nation In The Making India IV report

Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian marke...

Virat Kohli in a league of his own; PV Sindhu cashes in: ESP Properties Report

According to the recent report, Kohli ruled endorsements from the world of cricket while PV Sindhu, after her Rio Silver win, had six endorsements

Jio Digital Life leads BARC's Top 10 Brands; Hindustan Lever leads Top 10 Advertisers

In week 10, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top two spots in the Top 10 Advertisers list

11th Edition of the Pepper Creative Awards to be held in May

The entries will be judged by an eminent jury panel comprising Prathap Suthan, KV Sridhar ‘Pops’, and Santhosh Padhi

Social Kinnect bags the digital media mandate for fbb

The mandate includes the digital duties of creative strategy and management of the brand’s digital assets

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse i...

Maxus executes new campaign for Manappuram Finance with Akshay Kumar

The campaign aims to reposition the traditional concepts and culture of gold loan through modern technology-based solutions

Publicis Ambience’s new TVC for HDFC Mutual Fund stands strong against cancer

The campaign aims to highlight the role of charity towards the struggles of the families of cancer patients

Kinder Joy rolls out new ad campaign focusing on parenthood

The campaign aims to highlight how parents’ encouragement is important in a child’s life

Law & Kenneth Saatchi & Saatchi wins creative mandate for Cipla Health

The agency will be the creative AoR for Cipla’s ActivKids Immuno Boosters account

Switzerland Tourism launches its 'InLoveWithSwitzerland' Campaign featuring Ranveer Singh

The campaign, produced and directed by Navzar Eranee of Walkabout Films, showcases the multifaceted holiday experience that is Switzerland

Publicis Ambience's new TVC for HDFC Mutual Fund stands strong against cancer

The campaign aims to highlight the role of charity towards the struggles of the families of cancer patients

Ghadi Detergent’s message this Holi: 'Saare mael dho dalo'

The ADK Fortune conceptualised campaign urges people to play ‘clean’ Holi; explores misuse of ‘bura na maano Holi hai’ proverb by miscreants to harass...

7UP Nimbooz Masala Soda's new TVC ushers in summer fun with 'Phillauri' Anushka Sharma

To add to its ‘chatpataka’ citrusy twist, the brand has tied up with Anushka and Diljit Dosanjh starrer Phillauri, releasing March 24

Varun Channa joins J Walter Thompson; replaces Babita Baruah

He is appointed as Senior Vice-President and Managing Partner of PO1

IPL Season 10 campaign is an ode to all fans, including superstitious and the know-it alls

Sony MAX, Sony SIX and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL), have unveiled the new campaign with t...

Airtel Payments Bank tops BARC's Top 10 Brands; Coca Cola enters top 10 Advertisers list

Airtel Payments Bank with 10,673 impressions topped BARC’s Top 10 Brands Across Genres for week 9 while Coca Cola India made an entry in the Top 10 Ad...

Will IPL season 10 help ad spends out of the shadows of demonetisation?

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore...