Thomas Cook India takes on cultural stereotypes, asks people to #TravelToKnow the North East

The commercials, shot in the North Eastern state of Meghalaya, were created by Law & Kenneth Saatchi & Saatchi and will air on television, cinema, and...

Gut is more powerful than data: Sanjay Nazerali, Chief Strategy Officer, Carat

At Goafest 2017, Nazerali spoke about the need for media agencies to change their perspectives on the key factors that underpin success in the industr...

Internet for me is a second life with real people and real feelings: Malini Agarwal at Goafest

At Goafest 2017, the popular blogger spoke about entertainment, engagement, and storytelling

Maxus India bags the Grand Prix at World Media Awards 2017 for its Tata Motors campaign

The campaign, ‘From Zica to Tiago’, also won the Gold in the Automotive category

Create content that empowers women: Maneka Gandhi at Goafest

At Goafest 2017, Gandhi honored the young talent from Havas Media for their campaign on mitigating violence against women

I told my problems, ‘you will run away, not me’: Sanjay Dutt

Speaking at Goafest 2017, the film actor recounted his devastating tryst with drugs, court battles and prison, and urged the youths to be high on life

Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in...

Arun Viswanath appointed ECD, Percept/H

Viswanath’s mandate is to up the ante in Pune, a key market for Percept One

Goafest 2017: Media and Publisher Abbys nominees speak

With the 12th edition of Goafest kicking off today, exchange4media spoke to some of the nominees for the Media and Publisher Abbys

Hakuhodo Percept appoints Sharad Mathur as Senior Vice President

Mathur, who moves from FCB Ulka, will lead the Maruti Suzuki Relationship

Havas team wins industry initiative to help mitigate violence against women

Union Minister for Women and Child Development, Maneka Gandhi to launch campaign at Goafest 2017

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agenci...

FCB Ulka creates ArmybehindtheArmy, a ZEE special initiative

Subsequently, a multimedia campaign will be launched including social media, mass media, and across the leading channels of ZEE backed with on-ground...

Vicks launches heart-warming #TouchOfCare campaign

#TouchOfCare questions our conventional understanding of a mother, and what constitutes a family

Garnier Men announces Tiger Shroff as new brand ambassador

Shroff joins John Abraham and Sushant Singh Rajput to endorse the brand

Cannes Lions announces 2017 Lions Health Juries; Amit Akali on Pharma Lions Jury

Lions Health, the two-day specialist event (June 17-18, 2017) focussing on creative excellence in healthcare communications, kicks off the 2017 Cannes...

Terminally ill patients teach us how to #LaughAtDeath

: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualis...

IPL and enter BARC's Top 10 Brands list @Week 12

While Dettol Toilet Soaps retained its top spot in BARC's Top 10 Brands, IPL-10 and, among others, made an entry in the list at fourth and e...

As Publicis launches Marcel in India, Srija Chatterjee named MD, Sudeep Gohil CSO and Managing Partner for Publicis Worldwide

Srija Chatterjee, Sudeep Gohil, Bobby Pawar, (Chief Creative Officer and Managing Director) will run all the Publicis Worldwide operations in India,...