Havas Group appoints Peter Mears as COO of all media units

Mears will oversee operations and strategy of all Havas media units and will support regional and local leadership for agency management, new business...

Hotstar enters BARC's Top 10 Brands at 7th spot @Week 14

Hotstar entered the list at the seventh spot while Airtel Cellular Phone Service led BARC’s Top 10 Brands Across Genres for Week 14 (April 1–7)

Siyaram’s unveils ‘The New Face of Linen’

The new multi-channel marketing campaign featuring four commercials has been created by Makani Creatives and directed by Karthik Ramnathkar

LIVA’s latest campaign starring Kangana Ranaut makes waves

Conceptualised by Lowe Lintas and directed by Mikon Van Gastel, the film aims to redefine fashion as the brand’s advertising moves from print to telev...

Axis Mutual Fund’s cookie jar experiment lays bare the truth: people invest in dreams, not health

New Axis MF campaign aims to educate people to not just plan for the “essentials” bucket which will pay for all the post-retirement dreams, but also s...

adidas #III squad aims to put super back in cricket

adidas creates the shortest hashtag for its new digital campaign; casts Rohit Sharma, KL Rahul and Rishabh Pant as superhero cricketers

No more experiments with pimples, Himalaya’s new Neem Facewash TVC tells teens

The new commercial for Himalaya’s flagship product – Himalaya Purifying Neem Facewash – positions the teen and her “first pimple” at the centre of the...

Naveen Gaur appointed COO, Lowe Lintas

Gaur to oversee Lowe Lintas’ offices in New Delhi (NCR), Bengaluru, Chennai, Hyderabad, and Kolkata, effective immediately

Tanvi Jain joins iContract as Sr. Vice President & Digital Head

Jain will be based out of Mumbai. In her new role, she will be responsible for managing and growing iContract’s digital offerings to clients across al...

Jasmin Sohrabji takes on Global Role; Torie Henderson takes charge as CEO, South East Asia & India Omnicom Media Group

Henderson, moves into the new role from her position as President, Global Account Management, Omnicom Media Group Asia Pacific

Missing Viru: A heartfelt tribute by former ad man and popular Bollywood writer, Kamlesh Pandey

Celebrated art director Virupaksh Hiremath breathed his last on April 5 in Bengaluru; one of his closest friends Pandey writes about the man behind th...

Abhay Deol slams fellow actors endorsing fairness creams, fans racism debate

Deol’s witty posts mocking at celebrity ads that perpetuate the inferiority of dark skin go viral on social media

Paytm opens new office in Bengaluru; aggressive hiring plans underway

Abhishek Rajan, Head of travel Marketplace-Paytm, talks about hiring plans, demonetisation and competition

Delhi-NCR redefines the advertising industry

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR a...

Taproot Dentsu creates new brand campaign for Parle Products

Titled ‘Parle – Naam Toh Suna Hi Hoga’, the campaign features a series of humorous ads aimed at making the brand name synonymous with its range of pro...

Dentsu Aegis Network sweeps Creative Abbys at Goafest 2017; wins 87 metals

Taproot Dentsu dominates with 41 metals in its kitty; 20 wins for Dentsu Impact

I hope some, who stayed out because of not having enough work to showcase, will come back next year: Raj Nayak, President, The Advertising Club

Raj Nayak takes stock of the recently concluded Goafest; lists the highlights and also what will be improved upon in the coming years

Vans is 'Off The Wall', stamps its identity with new global campaign

The action sports and youth culture brand’s 2017 global campaign celebrates the creative diversity across its founding pillars, communicates the disti...

The feeling of being number 1 @ Goafest is absolutely amazing, will make sure we raise the bar higher: Santosh Padhi, CCO and co-founder, Taproot Dentsu

Following the huge 41 metal-win by the agency at the recently concluded Goafest 2017, Padhi on the special feeling of winning big in India

We aimed to reach Rs 10,000 cr in revenues by the year-end, and we're almost there: Acharya Balkrishna

Brand Patanjali rides on the ‘Made in India’ swadeshi sentiment, but Acharya Balkrishna, CEO, Patanjali Ayurved, says that he soon expects the company...

Customized consumption is the biggest shift in advertising: Juhi Kalia of Facebook

On Day 3 of Goafest 2017, Juhi Kalia, Head of Creative Shop, India and Indonesia, Facebook, spoke on how ad agencies and brands can produce immersive...

Product is as important as its advertisement: Amitabh Kant, CEO, NITI Aayog

Amitabh Kant on being the man behind creating iconic brands such as Kerala- God’s Own Country, Incredible India and Make in India

Goafest Day 3: Nominee Speak

As Day 3 of Goafest 2017 builds up excitement, exchange4media spoke to some of the nominees