RIP Vinod Khanna: Loss of a charmer, whose machismo made Cinthol an iconic brand

During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most m...

Nestle MUNCH releases new TVC to celebrate partnership with Bahubali 2

The TVC shows a mash-up of the iconic movie trailer with ‘Crunch Macha MUNCH Macha’ musical

Dettol Toilet Soaps and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 16

Dettol Toilet Soaps and Hindustan Lever take the lead in BARC’s Top 10 Brands Across Genres and Top 10 Advertiser lists, respectively

I'm going to do what my father started—focus on the education sector and give back to society: T Venkat Vardhan, MD, DNA Networks

Vardhan speaks to exchange4media about his tenure at DNA Networks, his expectations from the company post his retirement this year, and more

D&AD Awards: 177 Pencils awarded on Day 1 of Results

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group

Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges...

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable an...

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, M...

Gift cards see a growth rate of 3x year-on-year, finds Qwikcilver

The gifting industry in India is undergoing a massive transformation and is estimated at $40 billion

Ogilvy Mumbai creates India’s first TVC shot on an iPhone for Milton

What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is...

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

ITC’s Engage launches Engage ON pocket perfumes

Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry

GoI launches new multimedia campaign ‘#India vs TB’ featuring Amitabh Bachchan

The ad campaign has been conceptualised and executed by DDB Mudra North along with The International Union against TB and Lung Disease

This cricket season, Officer’s Choice Blue salutes unsung heroes of the game

The inspiring ad aims to applaud and acknowledge the passion, hard work and dedication that groundsmen show towards their job, which mostly goes unrec...

C1X brings Gokul Rajaram on its Advisory Board

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

Cannes Lions launches 2017 Young Lions Health Award

The award has been launched in association with UNICEF and "la Caixa" Foundation

'Cartons Le Aao, Classroom Banao' urges Mumbaikars to recycle used Tetra Pak cartons

Tetra Pak has tied up with McCann Health India for this multi-city recycling initiative

Did Snapchat just lose its chance of being part of the burgeoning digital sector in India?

Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app

ASCI now releases guidelines for celebrity endorsements

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests