During his reign as Bollywood’s heartthrob, majorly in the ‘70s and ‘80s, late actor Vinod Khanna also featured in some brand endorsements- the most m...
The TVC shows a mash-up of the iconic movie trailer with ‘Crunch Macha MUNCH Macha’ musical
Kini has cited personal reasons behind the decision
Dettol Toilet Soaps and Hindustan Lever take the lead in BARC’s Top 10 Brands Across Genres and Top 10 Advertiser lists, respectively
I'm going to do what my father started—focus on the education sector and give back to society: T Venkat Vardhan, MD, DNA Networks
Vardhan speaks to exchange4media about his tenure at DNA Networks, his expectations from the company post his retirement this year, and more
The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising
Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15
Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group
Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges...
In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable an...
TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, M...
The gifting industry in India is undergoing a massive transformation and is estimated at $40 billion
What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is...
The campaign positions MILO as a nourishment companion for kids to help them excel in sports
Directed by AbhinayDeo and music composed by DhruvGhanekar, the TVC highlights the brand proposition of playful chemistry
Guest Column: Brands must listen well to avoid blunders, quixotic or otherwise: Shoebahmed Shaikh, Director - South, Ideosphere Consulting
If you listen, chances are that you will be able to say the right things, believes Shaikh
The ad campaign has been conceptualised and executed by DDB Mudra North along with The International Union against TB and Lung Disease
The inspiring ad aims to applaud and acknowledge the passion, hard work and dedication that groundsmen show towards their job, which mostly goes unrec...
‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising
ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more
ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements
The award has been launched in association with UNICEF and "la Caixa" Foundation
Tetra Pak has tied up with McCann Health India for this multi-city recycling initiative
Surati to front the vertical at the digital ad startup
Snapchat CEO Evan Spiegel’s comment of India being a poor country has not gone down well with users, who are now uninstalling the app
In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests
It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes P...
With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesti...