As a regular fixture during IPL, Goibibo and MMT deploy celebs and humour in their new ads

While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Pe...

Happy mcgarrybowen bags cure.fit’s brand solutions mandate

The agency will also handle the creative mandate for the brand’s launch and growth.

Google and Facebook now control 20% of global adspend

According to the new edition of Zenith’s Top Thirty Global Media Owners, the two captured 64% of the growth in global adspend between 2012 and 2016

Plainspeak is Agency of the Year at Pepper Creative Awards 2017

Mathrubhumi, ClubFM win honours; over 600 entries received from down South

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Bajaj Allianz uses humour to get around the complex mindset around insurance

Launches quirky digital campaign with the tagline ‘Awkward Silence’ to underscore the importance of getting insurance

MediaCom wins media mandate of Luxehues.com

The account will be managed and supervised from MediaCom's Gurgaon office

Treebo Hotels announces Irrfan Khan as brand ambassador; launches first 360-degree brand campaign

Treebo to roll out its integrated campaign with TVC, print, digital and OOH advertisements

BYJU’S launches in-cinema campaign in partnership with PVR Cinemas

The campaign aims to strengthen brand awareness amongst parents and children

Lalitha Jewellery and Hindustan Lever lead BARC's Top 10 Brands and Advertiser @Week 17

Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17(22–28) of 2017’s viewership and ad insertions

Helios bags sales mandate for FoodFood

It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013

Mediascope Publicitas rebrands to MEDIASCOPE in India

This follows Publicitas International’s global rebranding to NEWBASE

11th edition of Pepper Creative Awards to be held on May 5, 2017

Close to 600 entries received from more than 70 agencies have been judged

Zenith strengthens organisational structure with three senior-level hires

Atul Sharma, Swati Jha and Love Guglani have joined Zenith to upscale operations

Prega News' Mother's Day campaign urges corporates to pause and think

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

Happy mcgarrybowen appoints Samarjit Choudhry as COO - Advertising

In another key structural change, PM Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2...

Starcom wins Luminous media mandate

The company has more than 3 decades of successful heritage, 7 manufacturing units, 28 sales offices and presence in over 36 countries

The Hindu plans another ad rate hike

Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates m...

Pulse candy's maiden TVC gets 18.5 million views across social media platforms

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

MTR Foods releases TVC for its new Sambar variant in the South

The launch of the new variant is also supported by a 360-degree marketing plan including outdoor, digital, and in-store activation

Guest Column: Conventional advertising not as diffusive, disruptive, and decisive as digital advertising: Nitin Gupta, Xapads Media

Today, even a naïve marketer knows that none of the conventional advertising formats are as diffusive, disruptive, and decisive as digital advertising...

Airtel's new brand campaign explains why smartphones are only as smart as the network

Showcases Airtel’s range of products and services that enable a seamless smartphone experience