While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Pe...
The agency will also handle the creative mandate for the brand’s launch and growth.
According to the new edition of Zenith’s Top Thirty Global Media Owners, the two captured 64% of the growth in global adspend between 2012 and 2016
Mathrubhumi, ClubFM win honours; over 600 entries received from down South
The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers
Launches quirky digital campaign with the tagline ‘Awkward Silence’ to underscore the importance of getting insurance
The account will be managed and supervised from MediaCom's Gurgaon office
Treebo to roll out its integrated campaign with TVC, print, digital and OOH advertisements
The campaign aims to strengthen brand awareness amongst parents and children
Lalitha Jewellery climbed to the top of BARC’S Top 10 Brands Across Genres for Week 17(22–28) of 2017’s viewership and ad insertions
It is to be noted that Helios was initially given the sales mandate for FoodFood in January 2013
This follows Publicitas International’s global rebranding to NEWBASE
Ads from telecom, e-commerce, and banking sectors witnessing steady increase in complaints: Shweta Purandare, Secretary General, ASCI
Industry watchdog received 72 complaints against ads in the telecom industry in 2016-2017
Close to 600 entries received from more than 70 agencies have been judged
Atul Sharma, Swati Jha and Love Guglani have joined Zenith to upscale operations
The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune
In another key structural change, PM Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2...
The company has more than 3 decades of successful heritage, 7 manufacturing units, 28 sales offices and presence in over 36 countries
Shankar Subramaniam V, Head Advertising – South Accounts and Business Head – The Hindu Tamil cites increased input costs and circulation; says rates m...
The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy
Creativeland's Sajan Raj Kurup launches Ventureland Asia, with an initial investment fund of 10 million USD
Invests 40% stake in New York based kids clothing label Masala Baby In
The launch of the new variant is also supported by a 360-degree marketing plan including outdoor, digital, and in-store activation
Guest Column: Conventional advertising not as diffusive, disruptive, and decisive as digital advertising: Nitin Gupta, Xapads Media
Today, even a naïve marketer knows that none of the conventional advertising formats are as diffusive, disruptive, and decisive as digital advertising...
Showcases Airtel’s range of products and services that enable a seamless smartphone experience
It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes P...
With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesti...