My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

We want to collaborate with other ad clubs: K. Anbuchezhian, President, Ad Club Madras

He also speaks about Chennai’s unique predicament as a city to attract young talent from outside the city

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign

Law & Kenneth Saatchi & Saatchi goes Americana inside out with its latest campaign for Jockey India

The campaign includes a TVC, Print, OOH, and will also use radio and digital for engagement and activation

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

Initiative from the IPG - Mediabrands group has won the media duties for the brand

Mum the banker's at the core of Mother's Day campaign

The leading financial marketplace has released an animated video to show that our first lessons in financial management actually come from our mothers

Pepperfry celebrates supermoms

The online furniture marketplace has launched a campaign with a montage of its employees’ kids sharing snippets about their moms

2baconil partners with Kings XI Punjab for #Mywill2baconil

Virendra Sehwag, among other cricket players, has been roped in to send out a quit tobacco message

Asian Paints launches 'Tick Tock' Campaign for Ezycolour Home Solutions

With this campaign, the brand hopes to change the old adage of a paint work never finishing on time

Mum's the hero in Rajnigandha Silver Pearls' Acha hai #Maa Kehti hai campaign tribute

The new video will be released on Facebook, followed by a social media audience engagement exercise where users will be invited to share their mother’...

Mother's Recipe’s special gift for orphaned children: #TasteOfMothersLove

The brand has reached out to 950 children in 18 orphanages across 5 cities over the past two years

Brands roll out endearing campaigns as part of the Mother's Day grand salute

Ads for Mother’s Day this year celebrated everything that mothers stand for by delivering an ode to motherhood. Some broke stereotypes, others barrier...

Discovery's Karamjit Dua joins Havas Media in Delhi

Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India

VIVO Pro Kabaddi announces owners for 4 new teams; becomes India's biggest sports league

Announcement of the new team owners was made by Mashal Sports, organizer and administrator of the league and its parent organization STAR India

Dettol Toilet Soaps and Hindustan Lever lead BARC's Top 10 brands and advertisers @ Week 18

Dettol Toilet Soaps climbed to the top of BARC’S Top 10 Brands Across Genres for Week 18 (April 29–May 5) of 2017’s viewership and ad insertions with...

Jury members at Pepper Awards deliberate social media feedback

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creation...

Wrangler launches its cool summer collection on JCDecaux Street Furniture

Inficool keeps down body temp by 3 degrees. JCDecaux Bus Shelters have been fitted with a thermometer and reading indicator to reflect the fabric’s pr...

Mediacom retains Bosch-Siemens account in India

The agency has retained the media mandate for the account on the back of a multi-agency pitch

Guest Column: Corporate Social Responsibility: An obligation or a brand custodian?

Making CSR a brand custodian is a safe investment for long-term financial and social sustainability, says Nandini Nayyar, AVP, InDeed

Brand Factory joins Flipkart-Amazon sale war

With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers