Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As
He also speaks about Chennai’s unique predicament as a city to attract young talent from outside the city
The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign
The campaign includes a TVC, Print, OOH, and will also use radio and digital for engagement and activation
Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign
Initiative from the IPG - Mediabrands group has won the media duties for the brand
Prior to this, Krishnan worked for The Times of India
He will be directly responsible for the Asia Pacific region
The leading financial marketplace has released an animated video to show that our first lessons in financial management actually come from our mothers
The online furniture marketplace has launched a campaign with a montage of its employees’ kids sharing snippets about their moms
Virendra Sehwag, among other cricket players, has been roped in to send out a quit tobacco message
With this campaign, the brand hopes to change the old adage of a paint work never finishing on time
Jaquar Lighting justifies ‘Made in India, for the world' credo by signing on Deepika Padukone as Brand Ambassador
Launches a 360-degree campaign inspired by the sun, stars and the moon
The new video will be released on Facebook, followed by a social media audience engagement exercise where users will be invited to share their mother’...
The brand has reached out to 950 children in 18 orphanages across 5 cities over the past two years
Ads for Mother’s Day this year celebrated everything that mothers stand for by delivering an ode to motherhood. Some broke stereotypes, others barrier...
Dua was formerly Head of New Business and Mergers and Acquisitions for Discovery Networks India
Announcement of the new team owners was made by Mashal Sports, organizer and administrator of the league and its parent organization STAR India
Dettol Toilet Soaps climbed to the top of BARC’S Top 10 Brands Across Genres for Week 18 (April 29–May 5) of 2017’s viewership and ad insertions with...
As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creation...
Inficool keeps down body temp by 3 degrees. JCDecaux Bus Shelters have been fitted with a thermometer and reading indicator to reflect the fabric’s pr...
The agency has retained the media mandate for the account on the back of a multi-agency pitch
Making CSR a brand custodian is a safe investment for long-term financial and social sustainability, says Nandini Nayyar, AVP, InDeed
With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers
It’s the start of New Year and a new decade. The mood’s tentative and there’s make-believe optimism. But, the only way we can drive away the gloom is by staying upbeat and work horribly hard, writes P...
With the onset of a new year there also come new hopes and wishes to be fulfilled in that year. We spoke to industry honchos to name their three wishes for this year and they came up with an interesti...